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For whatever reason, it is a common thought in the marketplace that having an open house is no longer an effective marketing tool. Today, we hope to dispel that misguided trend with 4 reasons an open house can help sell your home.
- Exposure: Real estate websites, virtual tours, the MLS, and sign usage can all direct buyers to see your home firsthand. An open house is an extra incentive for potential buyers to take a closer look at your home.
- Allows online buyers a tangible visit: Most buyers start their search online but often don't make an offer until they can physically see the home they are interested in. Having an open house allows buyers to take that extra step in the purchasing process.
- Highlights a home's features: If your home has any unique features, an open house is the ideal way for an agent to highlight them. We all know pictures don't do a gorgeous sunset justice, the same applies to a great home.
- Feedback: Your neighbors, friends, and prospective buyers get to physically walk through your home and form opinions about it. Their comments provide an agent with additional information that can be used to market your home more effectively.
These are just a handful of the benefits of having an open house. If you would like to learn more about the process or have any questions about what you can do to market your home effectively, give us a call or shoot us an email. We would love to help you get the most out of your home sale!
